Incentivised Fundraising: What is it? Does it work?
Incentivised Fundraising is a key part of our work. It means exactly what it is - fundraising with an incentive. We know it's hard to convince students to raise thousands of pounds without some motivation, something that makes them completely focused on the fundraising target even if they are at uni and have busy social lives or constant assignments. We asked some of our Charity Partners why incentivised fundraising activities (aka Challenges) are so beneficial. Read on for their responses...
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Student fundraising makes up a huge part of our overall income and without people taking on these incredible challenges, we would never be able to support as many vital projects as we do. Warwick RAG are making a difference to children’s lives right around the world and we are incredibly grateful for their support. - Jamie Parsons, Fundraiser Co-ordinator at Hope for Children
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By getting involved you are supporting Unseen and their survivors but also you will be speaking to family and friends about the importance of spotting signs and helping to tackle modern slavery. Furthermore, fundraising will give you the opportunity to meet new people, learn new skills and really make a difference to people's lives. - Clare Mills, Student Team Manager at Unseen
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Overseas treks and challenges are not only an amazing opportunity for people to support a charity while taking part in a wide range of challenges, but the money they raise is a significant part of our income to help fund vital dementia research. On average, these events raise three times more than the challenge cost, plus they ignite a love of fundraising and are often the start of a long and exciting fundraising journey with charities. Lots of our challenge and trek supporters continue to support us through other events at home and abroad, including becoming public speakers, volunteers, and Community Group leaders alongside further fundraising activities. We adhere to the Code of Fundraising Practice and any costs are clear in our events information. - Sean Forshaw, Regional Fundraising Officer at Alzheimer’s Research UK
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At Meningitis Research Foundation in a standard year student fundraisers taking on trips like Kilimanjaro and the Three Peaks are responsible for over 15% of our income. With the impact of COVID-19 and other income streams drying up, this year it will be significantly higher. - Luke Hardcastle, Events Fundraiser at Meningitis Research Foundation
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As a charity that was formed by two undergraduates, student fundraising is the heartbeat of our organisation. Without our student volunteers and the funds that they raise for the charity each year, the work we have been able to do over the last 11 years would not have been possible. - Jack Butterfield, Fundraising and Partnerships Manager at East African Playgrounds
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